Whether you believe it or not we are all governed by values. Our values influence how we make decisions and effectively run our lives. Values can be instilled in us or we can choose to adopt them. Our values can change.
Your values arise from and are therefore determined by your conscious or unconscious voids (what you perceive as most missing). What you perceive as most missing (void) in your life therefore becomes what you perceive as most important (value). Your underlying private voids drive your overlying public values. Your fulfillment means the filling of your perceptually empty voids.